The word "but" is an ugly word. In fact, it is such a terrible word that the style book published by Bloomberg's Business Week magazine prohibits the use of the word “but” in any of its articles. Bloomberg has a 361-page style manual for their writers. It’s called “The Bloomberg Way”, and one of the rules in this 361-page writer’s guide goes something like this: “Thou shalt not ever use the word ‘but’ in an article.” Why? Well, the explanation for this rule is that the word “but” forces readers to deal with conflicting ideas in the same sentence. And that [READ MORE]